LEGO has stood as a universal symbol of creativity for decades—simple blocks that can turn into anything a child can imagine. Similar to how LEGO defined the potential of toy creativity, the concept of toys is being reshaped once more. Artificial intelligence is pushing smart toys beyond passive objects into responsive companions, altering how children play, learn, and experiment with ideas.

AI toys are essentially interactive devices for children. Unlike traditional toys that don’t respond, these products can listen, speak, and adapt. Some even remember children’s preferences and adjust their interactions over time.

For decades, toys have been static objects—fixed in design, limited in function, and entirely dependent on the child’s imagination. But the definition of play is shifting. Artificial intelligence is entering the toy market and redefining how children engage with technology.

Thus, a new trend has emerged: children aged 3 to 8 have become the core users of AI toys.