INFUNITY, is one of the new players reshaping the AI toy market. Founded in 2025, the company builds on more than two decades of experience in traditional toy manufacturing and now aims to merge fun with learning through artificial intelligence.

INFUNITY, a rising name in AI-powered play, will officially launch its Pulse V-1 on October 15, marking the company’s first major step into the global smart toy market.

In the growing world of smart toys, the app connected to an AI toy has become more than a remote control — it’s the heart of the experience. For companies like INFUNITY, a Shenzhen-based firm specializing in AI-enabled toys, the app bridges the gap between play and learning, allowing both children and parents to interact with technology in meaningful ways.

Infunity Intelligent Devices Co. from Shenzhen, founded in 2025, is redefining what it means to play and learn. Emerging from a toy manufacturer with over two decades of experience, Infunity blends advanced artificial intelligence with classic play design. Its latest creation, the Pulse V-1 AI Smart Toy Gun, marks a bold step into the future of interactive entertainment.

As artificial intelligence moves deeper into everyday life, toy makers are racing to design products that do more than entertain. Parents want toys that teach, nurture, and remain safe in the hands of children. INFUNITY from Shenzhen believes it has found the formula with its flagship product, the Pulse V-1, an AI-powered toy gun that blends science fiction aesthetics with cutting-edge interaction.

The global toy market is changing. Artificial intelligence is moving into the playroom. Parents see new ways for their children to learn. Investors see a fast-growing industry. But both groups are weighing risks against rewards.

For decades, building blocks, puzzles, and dolls defined the landscape of children’s play. Today, that landscape is shifting rapidly. A new wave of AI-powered toys is transforming how children as young as five engage with playtime—infusing it with technology, education, and interactivity once reserved for older users.

In 2007, smartphones entered mainstream life, reshaping communication, entertainment, and information access for an entire generation. Today, a similar turning point may be emerging: AI-powered toys are quietly reshaping childhood.

Technology has become a fixture in the global toy industry, but blending innovation with childlike fun remains a complex challenge. Brands targeting younger children face two questions: Will kids stay engaged? Are parents willing to pay?

The global toy industry is rapidly shifting toward smart toys. These are no longer just blocks or dolls—they can talk, teach, and even respond emotionally. Yet parents' attitudes toward them differ sharply across markets.